We are living in a time like no other in human history. Music subscription services, streaming video, e-books, mobile gaming and social media have changed the way we live, work and relax. Outlets like Facebook, Twitter and Instagram allow us to connect in ways none of us could have imagined twenty years ago. Social media sites are no longer just places on the Internet, they are the Internet for millions… a portal to the wonders of cyberspace. This means responsible social media management is more important than ever.

As a small business owner, you must accept that many of your customers will find you through social media. This means your business accounts must be well-organized and professional. What you post on social media is your brand, and your brand has to be as professional as you are with your clients in real life. It’s also prudent to extend this same level of professionalism to your personal accounts. Large corporations have staff dedicated to managing their various social media accounts but as a small business owner, you probably don’t have those kind of resources.

 

Here’s a few tips for your social media management strategy:

 

  • Avoid making or commenting on political posts. There is no faster way to lose clients and alienate people than openly discussing politics on social media.
  • ┬áMake sure your posts are well-written. Double-check your spelling and read the post aloud to yourself. If something sounds hinky, it probably is. Some potential clients won’t notice mistakes but some will. You rarely see mistakes from large companies, so do your best to be just as professional. Here’s some work done by our partner company, The Web Initiative. These are mostly local small businesses and organizations, but they have a slick, professional look.
  • Remember that other users can see your comments on posts, your likes/follows and even the groups to which you belong.

 

Hire a professional

Or you could just hire SNJ. We offer social media management as a stand alone service or as part of one of our complete hosting solutions. Contact us today for more information. Let’s build something together.